Listing Your Home

 

If at First You Don’t Succeed
You’ve listed your home on the market and the listing agreement has expired, so now what do you do? Not every real estate deal goes through, and there are a variety of reasons. If your house hasn’t sold, it’s important to stand back and get an objective opinion. Was the lack of sale due to your home or the market? Was it the real estate agent you chose to represent you? As you reflect on the time your home was on the market, we recommend reviewing the process and asking yourself some questions.

Choosing the Right Agent: Was the agent someone you knew? Were they referred to you by someone you know and trust? What is their professional track record? Were there reviews available? Did they communicate with you during the process? Did you feel that they represented your best interests? Are they current in their approach? When people who viewed your home weren’t interested, did your real estate agent offer constructive feedback? As you consider the answers to these questions, decide whether or not you want to list with a different agent. It’s okay to ask them what their strategy will be, and what methods they plan to use. At Urban Realty Group we provide prompt responses to your questions, keeping you up to date, and work hard to bring qualified buyers to view your property.

Was it your home? Every buyer has a different vision of the perfect purchase, so it’s impossible to please everyone. However, there are ways to make your home more attractive to buyers and that has everything to do with preparation. Whether it’s taking photos to list your home or preparing for a personal viewing, making the time to properly prepare your home is the only way to make a lasting positive impression. Go through your home room by room and ask yourself these questions. Are repairs needed? Is it clean and tidy? Are the best features of the room noticeable? Is it clean and inviting? What is the ambiance? Does it feel comfortable? Are you inspired? If you’re serious about selling your home, turn the answers to these questions into a room by room to do list and commit to getting them completed. Our team can provide you with helpful tips on getting the most value for your home.

Was it the ambiance? Maybe you lost a little enthusiasm after preparing for the first showings with no result. Don’t be discouraged. Make a pre-showing to do list that can include things like snow removal, turning on lights, adjusting the temperature, opening the curtains, and taking out the trash.  Have a couple of empty laundry baskets ready to remove clutter at a moment’s notice and a place to store them where they’ll be temporarily out of sight. Try to create an ambiance that communicates a feeling of optimism as you move from room to room.

Was it the price? It’s natural to want to make the most  on your investment, and pricing to high or too low can prevent homes from selling. Pricing that’s inflated by circumstances or sentimental value will not move. Pricing that’s deflated in hopes of a quick sale can have the opposite effect and cause feelings of suspicion or trepidation. Consider that the best price is one that reflects what the current market will bear for homes of similar size with similar features in a similar condition, regardless of what you originally paid for your home, or how much your renovations cost. We understand the Whitehorse real estate market and can help you price your home for the most realistic outcome.

Our team knows the Whitehorse real estate market and can help you price your home to offer the best returns for the current market conditions. We have excellent track records, are great communicators, and take our commitment seriously. We offer a proven sales strategy that gets results. While we can’t guarantee the sale of your home, we can guarantee that we have your best interests in mind in all of our recommendations. Customer service is our top priority. Give us a call, we’d love to go to work for you!